Green Friday, Let's Give Back to the Environment!

Green Friday - Let's Give back to the Environment

-10% on ALL products & spontaneous donations to 'Friends of the Earth Japan'

Dear Budoka,

We, as humanity, have reached a decisive point, as Human activities have disrupted the climate: temperatures are rising, wildlife populations plummet by 69% in the last 50 years(1), 11.1 million hectares of tree cover have been lost in 2021(2), oceans are dying, an estimated 60 percent of the world's marine ecosystems have already been degraded or are being used unsustainably(3), and an estimated 21.6 million people annually were internally displaced by climate-related hazards worldwide in the past decade(4). Everyone is or will be impacted in the coming years, and worst is yet to come, so we need to act, fast!

As you know, Seido is based on Budo ethics which means we must act for social prosperity and help people in need, as depicted in the Philosophy of Budo.
That's why we decided to organize a "Green Friday" campaign as we did two years ago! This time, we'll have the opportunity to make a difference by supporting Friends of the Earth Japan!

About Friends of the Earth Japan

'FoE Japan' is the Japanese branch of Friends of the Earth International, an international environmental NGO working on global environmental issues with 2 million supporters in 73 countries around the world.
This NGO is working on various themes such as Just and Fair Development, Energy and Climate Justice, Forests and biodiversity, and is taking action on environmental issues such as unsustainable energy sources, and much more.
Here are some examples of their actions:

  • researching and disseminating information about the reality of climate change and make policy proposals for climate justice to the Japanese government, corporations, and the international community
  • standing by the people who suffered from the Fukushima Daiichi Nuclear Power Plant incident
  • monitoring development projects that cause damage and make policy recommendations to relevant authorities
  • proposing a transition in energy policy from the perspective of its impact on climate change
  • conducting research on the current state of forests in Japan and overseas, and make recommendations for the government and companies to eliminate the distribution of illegally logged wood and promote more sustainable use of wood
  • and more...

To help Friends of the Earth, we decided to make a 10% OFF discount on everything on the website, and to give you the opportunity to donate the discount back (or more) if you wish to support them!

All of our catalogs will be discounted, so no matter your martial art, you will benefit from the offer: Dogi, Hakama, belts, wooden weapons, Iaito, Bags, calligraphies, accessories, and more.
If you are a regular customer, you know that Seido's products are praised for their quality and we are trying our best to fulfill the requirement of martial artists around the world and of practitioners with a strong sense of ethics and respect for Japanese traditions.

How to donate?

You will be able to make a donation to 'FoE Japan' during the checkout, right before validating your payment.
By clicking on the checkbox "Support 'Friends of the Earth Japan'" on the checkout page, you will have the choice to give 10%, 25%, 50%, or the amount of your choice (up to 100% of the value of your order). This donation will help 'FoE Japan' to thrive, raise all of our voices, and help to stop climate change!

We hope that this campaign will strike a chord with you as the climate crisis couldn't be more relevant than it is today, but we can make a change and a difference together! Our community proved many times that we can achieve great things together. We are now facing the biggest challenge we have ever experienced, so let's face it together!

As we are finally getting out of the toughest time of the covid crisis, we wanted to try something new this time, by giving you the choice.
In the past years, you have proven that you were with us, even without a big Black Friday discount policy, so we could donate to NGOs. This time, you get the discount, and YOU DECIDE what you donate.


During last year's Black Friday Event, we made no discount but gave 15% to charities for all orders placed for a limited time and we reached more than 225,000 Yen cumulated! Make our community proud, let's do BETTER!

We would like to thank you for your continuous support and for being part of this project.

This 'Green Friday' campaign will end on Tuesday, November 29th, at 11 am JPT.

(1): WWF
(2): Global Forest Watch
(3): United Nations
(4): Migration Data Portal

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